2013 Porsche 911 : Our Identity and Pride for more than 30 years

Once upon a time in 1959, Ferdinand “Butzi” Porsche was working on a car that would become a legend : the 911.

Porsche identity is definitely the 911. Instantly recognizable and originally engineered for the racetrack, it continues to stir the emotions today, just as it did in 1963.

For 2013, we’re proud to say that the 911 has the same sporty and gleaming DNA and keeps intact its reputation, the same quest for outstanding performances. Also, the 911 renews itself with a brand new design and a longer wheelbase, with refined engines that consume less fuel but deliver more power, with efficiency-enhancing technologies such as auto start/stop, thermal management and electrical system recuperation, with an intelligent lightweight body that uses a composite blend of aluminium and steel and a new hood concept on the Cabriolet models, with a suspension derived from motorsport, and with a progressive interior designed for sporty comfort.

The engines, as you would expect, are characterised by six horizontally opposed cylinders. The 3.4-litre engine in the 911 Carrera and 911 Carrera Cabriolet produces 257 kW (350 hp); in the 911 Carrera S and 911 Carrera S Cabriolet, the 3.8-litre engine develops 294 kW (400 hp). All models are equipped with direct fuel injection (DFI) and VarioCam Plus for increased power and reduced fuel consumption. This power is transmitted to the wheels by the new and efficient 7-speed manual gearbox or, optionally, by efficiency-enhanced Porsche Doppelkupplung (PDK), which offers gear changes with no interruption in the flow of power. Both engines deliver improved sporty performance compared with the engine in the previous model and yet fuel consumption has been reduced by up to 16%.

The sporty overall impression is emphasised by the lower roof line and a wider track at the front – 46 mm on the 911 Carrera models and 52 mm on the 911 Carrera S models. For improved aerodynamics, the exterior mirrors are now mounted directly on the doors. Increased agility is just one of the results of all these refinements.

Inside the 911, sportiness, functionality and high-quality materials combine to form a cohesive whole that is conducive to dynamic driving, even during everyday use. The materials used, the layout of the controls and their operating logic belong to a new generation of sportscar. Another new design for the new 911 is the elevated centre console. Its intelligent operating concept follows a clear principle of direct simplicity. Fitted as standard, the Sports seats combine even greater comfort with racing-style support and now feature 4-way electric adjustment. The new automatic climate control with zonal temperature controls for driver and front passenger also comes as standard. Also new is the optional light design package for the footwells, storage compartments, rear compartment and overhead console. As ever, we offer an extensive selection of interior colours and materials, such as carbon, leather, wood or aluminium.